For the past decade I have been building worlds online as an artist and social media director.

I work with creative agencies, as an artistic digital marketing consultant, for cultural institutions and global brands.

Obsessed with efficiency, I design content production systems and dream up strategies that encourage prolific output, in service of deeper connection, without compromising quality.

Editorial approach: create real value for audiences who are worn out by the noise; reject the idea of making content in service of making real art.